{"id":34958,"date":"2025-12-09T16:13:37","date_gmt":"2025-12-09T15:13:37","guid":{"rendered":"https:\/\/www.thema-med.com\/?p=34958"},"modified":"2025-12-11T14:30:55","modified_gmt":"2025-12-11T13:30:55","slug":"medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy","status":"publish","type":"post","link":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/","title":{"rendered":"Medical Device Advertising and Communication: Principles and Rules in the European Union and Italy"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:15px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2>From EU regulation (MDR\/IVDR) to the specific Italian Guidelines of 2025: this white paper covers the fundamental principles and rules for promoting medical devices in the European Union and specifically in Italian territory, ensuring ethics, truthfulness, and full compliance.<\/h2>\n<h4><strong>1. INTRODUCTION AND CONTEXT<\/strong><\/h4>\n<p>To establish effective health communication strategies in medical device communication, it is necessary to comply with complex and constantly evolving rules that vary based on the territory to which the promotion is directed. An error in communication does not only lead to monetary penalties but also to reputational damage, potentially resulting in the blocking of commercialization.<\/p>\n<h4><strong>&#8230; Download the PDF to continue reading<\/strong><\/h4>\n<\/div>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f34965-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"34965\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/34958#wpcf7-f34965-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"34965\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f34965-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/><input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:34965,&quot;conditions&quot;:[],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false,&quot;notice_dismissed_update-cf7-6.1.1&quot;:true}}\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.3\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h5>Fill in the form to get your free PDF!\n<\/h5>\n<p><label> E-mail<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Surname<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-surname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-surname\" \/><\/span> <\/label>\n<\/p>\n<p><label> Company<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span> <\/label>\n<\/p>\n<p><label> Role<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"role\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"role\"><option value=\"\">&#8212;Please choose an option&#8212;<\/option><option value=\"Purchase\">Purchase<\/option><option value=\"Sales\">Sales<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Admin\">Admin<\/option><option value=\"QA\/RA\">QA\/RA<\/option><option value=\"Management\">Management<\/option><option value=\"R &amp; D\">R &amp; D<\/option><option value=\"Other\">Other<\/option><\/select><\/span><\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"privacy\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"privacy\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Accept Privacy<\/span><\/label><\/span><\/span><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Newsletter\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"Newsletter\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Subscribe to the Newsletter<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Download the Whitepaper\" \/>\n<\/p><div class=\"fusion-alert alert custom alert-custom fusion-alert-center wpcf7-response-output fusion-alert-capitalize awb-alert-native-link-color\" style=\"--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"fusion-alert-content\"><\/span><\/div><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":115,"featured_media":34959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1055],"tags":[],"class_list":["post-34958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-library"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medical Device Advertising and Communication: Principles and Rules in the European Union and Italy - Thema Med<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medical Device Advertising and Communication: Principles and Rules in the European Union and Italy - Thema Med\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/\" \/>\n<meta property=\"og:site_name\" content=\"Thema Med\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T15:13:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T13:30:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thema-med.com\/wp-content\/uploads\/2025\/12\/librerie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ufficiomarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ufficiomarketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/\"},\"author\":{\"name\":\"ufficiomarketing\",\"@id\":\"https:\/\/www.thema-med.com\/en\/#\/schema\/person\/48e37298d13e3cf7f6d907af6a0d796d\"},\"headline\":\"Medical Device Advertising and Communication: Principles and Rules in the European Union and Italy\",\"datePublished\":\"2025-12-09T15:13:37+00:00\",\"dateModified\":\"2025-12-11T13:30:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/\"},\"wordCount\":1212,\"publisher\":{\"@id\":\"https:\/\/www.thema-med.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thema-med.com\/wp-content\/uploads\/2025\/12\/librerie.jpg\",\"articleSection\":[\"LIBRARY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/\",\"url\":\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/\",\"name\":\"Medical Device Advertising and Communication: Principles and Rules in the European Union and Italy - Thema Med\",\"isPartOf\":{\"@id\":\"https:\/\/www.thema-med.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thema-med.com\/wp-content\/uploads\/2025\/12\/librerie.jpg\",\"datePublished\":\"2025-12-09T15:13:37+00:00\",\"dateModified\":\"2025-12-11T13:30:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#primaryimage\",\"url\":\"https:\/\/www.thema-med.com\/wp-content\/uploads\/2025\/12\/librerie.jpg\",\"contentUrl\":\"https:\/\/www.thema-med.com\/wp-content\/uploads\/2025\/12\/librerie.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.thema-med.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Medical Device Advertising and Communication: Principles and Rules in the European Union and Italy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thema-med.com\/en\/#website\",\"url\":\"https:\/\/www.thema-med.com\/en\/\",\"name\":\"Thema Med\",\"description\":\"Quality and Regulatory Affairs for Medical Devices\",\"publisher\":{\"@id\":\"https:\/\/www.thema-med.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thema-med.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/www.thema-med.com\/en\/#organization\",\"name\":\"Thema\",\"alternateName\":\"Thema\",\"url\":\"https:\/\/www.thema-med.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thema-med.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.thema-med.com\/wp-content\/uploads\/2022\/11\/logo-Themasrl-COLOR-hires-2440.png\",\"contentUrl\":\"https:\/\/www.thema-med.com\/wp-content\/uploads\/2022\/11\/logo-Themasrl-COLOR-hires-2440.png\",\"width\":2440,\"height\":2851,\"caption\":\"Thema\"},\"image\":{\"@id\":\"https:\/\/www.thema-med.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/thema-s-r-l-\/\"],\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thema-med.com\/en\/#\/schema\/person\/48e37298d13e3cf7f6d907af6a0d796d\",\"name\":\"ufficiomarketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thema-med.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/61aa792ee358880e0c04a758e6f9078a28e175950ffc09fbeb595cd0ce2f89e2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/61aa792ee358880e0c04a758e6f9078a28e175950ffc09fbeb595cd0ce2f89e2?s=96&d=mm&r=g\",\"caption\":\"ufficiomarketing\"},\"url\":\"https:\/\/www.thema-med.com\/en\/author\/ufficiomarketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Medical Device Advertising and Communication: Principles and Rules in the European Union and Italy - Thema Med","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/","og_locale":"en_US","og_type":"article","og_title":"Medical Device Advertising and Communication: Principles and Rules in the European Union and Italy - Thema Med","og_url":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/","og_site_name":"Thema Med","article_published_time":"2025-12-09T15:13:37+00:00","article_modified_time":"2025-12-11T13:30:55+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.thema-med.com\/wp-content\/uploads\/2025\/12\/librerie.jpg","type":"image\/jpeg"}],"author":"ufficiomarketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ufficiomarketing","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#article","isPartOf":{"@id":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/"},"author":{"name":"ufficiomarketing","@id":"https:\/\/www.thema-med.com\/en\/#\/schema\/person\/48e37298d13e3cf7f6d907af6a0d796d"},"headline":"Medical Device Advertising and Communication: Principles and Rules in the European Union and Italy","datePublished":"2025-12-09T15:13:37+00:00","dateModified":"2025-12-11T13:30:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/"},"wordCount":1212,"publisher":{"@id":"https:\/\/www.thema-med.com\/en\/#organization"},"image":{"@id":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thema-med.com\/wp-content\/uploads\/2025\/12\/librerie.jpg","articleSection":["LIBRARY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/","url":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/","name":"Medical Device Advertising and Communication: Principles and Rules in the European Union and Italy - Thema Med","isPartOf":{"@id":"https:\/\/www.thema-med.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#primaryimage"},"image":{"@id":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thema-med.com\/wp-content\/uploads\/2025\/12\/librerie.jpg","datePublished":"2025-12-09T15:13:37+00:00","dateModified":"2025-12-11T13:30:55+00:00","breadcrumb":{"@id":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#primaryimage","url":"https:\/\/www.thema-med.com\/wp-content\/uploads\/2025\/12\/librerie.jpg","contentUrl":"https:\/\/www.thema-med.com\/wp-content\/uploads\/2025\/12\/librerie.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thema-med.com\/en\/"},{"@type":"ListItem","position":2,"name":"Medical Device Advertising and Communication: Principles and Rules in the European Union and Italy"}]},{"@type":"WebSite","@id":"https:\/\/www.thema-med.com\/en\/#website","url":"https:\/\/www.thema-med.com\/en\/","name":"Thema Med","description":"Quality and Regulatory Affairs for Medical Devices","publisher":{"@id":"https:\/\/www.thema-med.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thema-med.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.thema-med.com\/en\/#organization","name":"Thema","alternateName":"Thema","url":"https:\/\/www.thema-med.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thema-med.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.thema-med.com\/wp-content\/uploads\/2022\/11\/logo-Themasrl-COLOR-hires-2440.png","contentUrl":"https:\/\/www.thema-med.com\/wp-content\/uploads\/2022\/11\/logo-Themasrl-COLOR-hires-2440.png","width":2440,"height":2851,"caption":"Thema"},"image":{"@id":"https:\/\/www.thema-med.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/thema-s-r-l-\/"],"mainEntityOfPage":{"@id":"https:\/\/www.thema-med.com\/en\/2025\/12\/09\/medical-device-advertising-and-communication-principles-and-rules-in-the-european-union-and-italy\/"}},{"@type":"Person","@id":"https:\/\/www.thema-med.com\/en\/#\/schema\/person\/48e37298d13e3cf7f6d907af6a0d796d","name":"ufficiomarketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thema-med.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/61aa792ee358880e0c04a758e6f9078a28e175950ffc09fbeb595cd0ce2f89e2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61aa792ee358880e0c04a758e6f9078a28e175950ffc09fbeb595cd0ce2f89e2?s=96&d=mm&r=g","caption":"ufficiomarketing"},"url":"https:\/\/www.thema-med.com\/en\/author\/ufficiomarketing\/"}]}},"_links":{"self":[{"href":"https:\/\/www.thema-med.com\/en\/wp-json\/wp\/v2\/posts\/34958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thema-med.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thema-med.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thema-med.com\/en\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thema-med.com\/en\/wp-json\/wp\/v2\/comments?post=34958"}],"version-history":[{"count":4,"href":"https:\/\/www.thema-med.com\/en\/wp-json\/wp\/v2\/posts\/34958\/revisions"}],"predecessor-version":[{"id":34969,"href":"https:\/\/www.thema-med.com\/en\/wp-json\/wp\/v2\/posts\/34958\/revisions\/34969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thema-med.com\/en\/wp-json\/wp\/v2\/media\/34959"}],"wp:attachment":[{"href":"https:\/\/www.thema-med.com\/en\/wp-json\/wp\/v2\/media?parent=34958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thema-med.com\/en\/wp-json\/wp\/v2\/categories?post=34958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thema-med.com\/en\/wp-json\/wp\/v2\/tags?post=34958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}